SWAROVSKI GENUINE GEMSTONES & CREATED STONES. Swarovski is a leading manufacturer of precision-cut genuine gemstones and created stones, offering a unique, balanced selection of products made from the purest raw materials. Each stone is crafted to satisfy the strictest standards for quality, color, size, and shape. The result: a consistency and quality unlike any other brand on the market and an unsurpassed creative vitality. Since Swarovski first started cutting genuine gemstones in 1965 followed by created stones in the early 1970’s, these amazing materials, cuts and colors have fueled the imagination of some of the most talented minds within the fine jewelry industry in original and exciting ways.